Revealing Your Business' Winning Ideas with Data Science & Testing

IDEAS & Data Application Lab co-host this live webinar.

国际数据科学与工程协会 IDEAS

IDEAS is a global nonprofit organization that is dedicated to fostering the data engineering and data science ecosystems and broadening the adoption of their underlying technologies to accelerate the innovations data can bring to society. Our goal is to create a community to connect AI and Data Science enthusiasts. All of the conferences that IDEAS host will demonstrate cutting-edge technology and feature a variety of AI and Data Science experts covering topics including industry trends, real-world applications, open-source software, solutions-based case studies, and many others.

Topics: Revealing Your Business’ Winning Ideas with Data Science & Testing

Description: 

Businesses are continuously confronted with the need to make crucial decisions, ranging from what products to offer, how to operate, or even the wording of customer communications. How can executives decide which ideas are the winners that deserve support and which are the losing bets where you don’t want to double down? Data science is essential to making such vital decisions, but data science needs more than “lakes of data” or the latest machine learning techniques: it also needs well-designed tests that can give you valid insights from your data and prevent your predictive models from being a case of “garbage-in-garbage-out”. Poorly designed tests create the risk of misleading measurements, resulting in poor strategic choices and a floundering business.

Thankfully, there is an increasing knowledge base from today’s leading companies on how businesses can discover their successful strategies through well-designed tests. In this seminar we will cover the important considerations that go into business testing, including specific examples and issues facing different industries including retail, social networks, ride-sharing, and financial services. In the age of big data, the ability to get meaningful knowledge through properly designed tests is key to a business’ data strategy.

Speaker’s Profile:

Dr. Mircea Davidescu leads Big Data Innovation at Fair Square Financial LLC, a fast-growing financial services company based in the United States, where he develops data science and testing strategies for marketing and customer management. Prior to this, Dr. Davidescu was an analytics consultant at Applied Predictive Technologies (now Mastercard Data & Services), advising data science and analytics teams at several Fortune 500 companies in multiple industries including telecommunications, retail, and pharmaceuticals.

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