Unstructured Data: Predicting Consumer Buying Behavior

IDEAS & Data Application Lab co-host this live webinar.

国际数据科学与工程协会 IDEAS

IDEAS is a global nonprofit organization that is dedicated to fostering the data engineering and data science ecosystems and broadening the adoption of their underlying technologies to accelerate the innovations data can bring to society. Our goal is to create a community to connect AI and Data Science enthusiasts. All of the conferences that IDEAS host will demonstrate cutting-edge technology and feature a variety of AI and Data Science experts covering topics including industry trends, real-world applications, open-source software, solutions-based case studies, and many others.

Topics: Unstructured Data: Predicting Consumer Buying Behavior

Description: 

All over the globe the consumer is the king. Every business owners ranging from small and medium scale enterprises (SME) to the very big business in the packaging consumer goods target the consumer. They try to have a deep understanding of the consumer behavior in particular how the consumer makes its buying decisions. Most Multinationals have engaged various Marketing Research and Brand solutions consultants to study and gather data about the consumer. They have adopted various research method such as Focus groups, in-depth interviews, hand held device with inbuilt questionnaires to gain insight into consumer purchasing decisions. With rapid technology development organizations use digital media to engage the consumer with various social media platforms such as Facebook, Instagrams, YouTube Twitter and LinkedIn, Website, Blogs and Forums. Organizations make informed decisions about the Consumer with data from these sources.

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