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组合模型
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May
19
市场组合模型 Marketing Mix Model 你必须掌握的知识点
市场组合模型(Marketing Mix Model)是一种技术,它有助于量化多个营销投入对销售或市场份额的影响。使用MMM的目的是了解每个营销投入对销售的贡献,以及每个营销投入的花费。
By Zhang Bonnie
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