世界首富创立的14条领导力准则，都讲了什么？

Jeff Bezos宣布离职，但新任亚马逊首席执行官Andy Jassy可能会坚持指导公司决策的这些原则。

亚马逊创始人兼首席执行官Jeff Bezos制定了14条领导力准则，每天指导公司从工作面试到新项目创意等各个方面工作。

Bezos现在辞去了首席执行官一职，第三季度将由AWS首席执行官Andy Jassy接替。前不久，在发给亚马逊员工的一份备忘录中，Jassy反思了他在过去24年里从Bezos那里学到的东西——其中许多东西反映在亚马逊的领导力准则中。

Jassy也面临着增加新的领导力准则的压力。去年，一群员工在分享了自己对工作场所歧视（包括种族主义和性别歧视）的描述后，组织了一场内部请愿，要求将“包容”添加到公司的官方领导力准则中。

以下是Amazon目前的14条准则。

Customer Obsession 客户的困扰

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

领导者从客户开始，然后逆向工作，他们努力工作以赢得并保持客户的信任。虽然领导者会关注竞争对手，但他们会为客户所困扰。

Ownership 所有权

Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job.”

领导者是主人。他们着眼长远，不会为了短期利益而牺牲长期价值。他们代表整个公司，而不仅仅是自己的团队。他们从来不说“那不在我的工作范围之内。”

Invent and Simplify 发明和简化

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here.” Because we do new things, we accept that we may be misunderstood for long periods of time.

领导者期望并要求团队进行创新和发明，并且寻求简化的方法。他们具有外部意识，可以从任何地方寻求新的想法，不受“非本地发明”的限制。“因为我们致力于别人还没有开始着手的事情，所以我们要学会接受可能会被误解很长一段时间。

Are Right, A Lot 善于学习和反思

Leaders are right a lot. They have strong judgement and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.

领导者总是对的。他们有很强的判断力和良好的直觉。他们寻求不同的观点，推翻自己以前的看法。

Learn and Be Curious 学习并保持好奇心

Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.

领导者永远不会停止学习，他们总是想要提高自己，对新的可能性感到好奇，并采取行动去探索。

Hire and Develop the Best 雇佣和培养最优秀的人才

Leaders raise the performance bar with every hire and promotion. They recognise people with exceptional talent and willingly move them throughout the organisation. Leaders develop leaders and are serious about their role in coaching others. We work on behalf of our people to invent mechanisms for development like Career Choice.

领导会提高每一个员工和每一次晋升的绩效标准。他们认可有非凡才能的人，并愿意将他们调动到公司的各个部门。领导者培养领导者，并认真对待自己在指导他人时扮演的角色。我们代表员工开展工作，发明诸如“职业选择”之类的发展机制。

Insist on the Highest Standards 坚持最高标准

Leaders have relentlessly high standards — many people may think these standards are unreasonably high. Leaders are continually raising the bar and driving their teams to deliver high quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.

领导者有着苛刻的高标准——许多人可能认为这些标准高得离谱。领导者不断提高标准，并让团队交付高质量的产品、服务和流程。领导者确保缺陷不会下传，要及时修复问题。

Think Big 从大处着眼

Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

从小处着眼是一种自我实现的预言。领导者创造并指向一个大胆的方向，从而激发好的结果。他们会以不同的方式思考问题，并且会四处寻找为顾客提供服务的方式。

Bias for Action 付诸行动

Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.

做生意，速度至关重要。许多决定和行动是可逆的，不需要大量的研究，我们要重视有计划的冒险。

Frugality 节俭

Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size, or fixed expense.

尝试做到事半功倍。在资源短缺的情况下，往往会激发足智多谋、自给自足和创新。雇佣更多员工、增加预算或提高固定花销的金额来解决同样的问题，并不会给你加分。

Earn Trust 赢得信任

Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing.

领导者要认真倾听，坦诚相见，尊重他人。他们会在口头上自我批评，即使这样会很尴尬。

Dive Deep 挖掘事情更深的层次

Leaders operate at all levels, stay connected to the details, audit frequently, and are sceptical when metrics and anecdote differ. No task is beneath them.

领导者在各个层级都有工作，注重细节，经常审核，当标准和传闻不同时，他们会持怀疑态度，没有任何工作是不适合他们的。

Have Backbone; Disagree and Commit 保持独立的见解，敢于提出反对意见和不同的声音

Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.

领导者有义务挑战他们不认同的决定，即使这样做会让人不舒服。领导者要有信念，有韧性。他们不会为了凝聚力而妥协，一旦决定下来，他们就会全身心投入。

Deliver Results 交付成果

Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never compromise.

领导者专注于业务的关键投入，并以满意的质量和及时的时间交付。尽管遇到挫折，他们仍能应付自如，从不妥协。

原文作者：Grace Dean
翻译作者：过儿
美工编辑：过儿
校对审稿：Dongdong
原文链接：https://medium.com/business-insider/14-leadership-principles-that-jeff-bezos-established-at-amazon-b2bb612db725